Archive for the ‘Front Seat News’ Category

Password Savvy: Harder-to-hack passwords you can remember

Password Savvy is a public service to teach people what strong passwords are and how to make ones that are easy to remember.

People frequently use weak passwords–passwords that are short and all lowercase letters with no caps, numbers, or symbols–either because they don’t know how to create strong passwords or because they try to make their passwords easier to remember (or both). Even so, people still frequently forget passwords!

While it’s easy to find techniques for creating good passwords that are easy to remember, you have to follow the methods and construct the passwords yourself. Password Savvy not only shows you how to make strong passwords that you can remember, it makes them for you automatically.

The classic xkcd comic strip on password strength parodies attempts to make strong passwords by tweaking uncommon words (like “troubador”) with random capital letters, letter-number substitutions (like ’4′ for ‘A’), and symbols (like ‘#’). It’s spot on that lone uncommon words with random changes are hard to remember. The comic suggests the approach of creating much stronger and passwords that you can remember by simply appending four random common words (like “correct,” “horse,” “battery,” and “staple”). That can be a lot of typing for a password that you type regularly though.

Password Savvy takes a different approach to creating strong passwords that you can remember. It is an homage to old CompuServe-style passwords that were two random words separated by a random symbol. By combining two random words, these passwords created phrases that were easy to remember. Moreover, using two words increased the length of passwords–a primary driver of password strength (entropy). Separating the two words with a symbol also made these passwords stronger, because using a symbol increased the size of the “alphabet” that a password cracker had to consider–the other driver of password strength. At the same time, it didn’t add complexity for the person, as the symbol always separated the two words.

Password Savvy builds on this strategy, by also capitalizing some letters and substituting numbers for some letters that look similar. However, by using patterns for these “decorations,” you can still remember these passwords, even though they’re strong. They’re also considerably shorter than four random words!

Let us know what you think on the discussions at the bottom of the Password Savvy home page. Thanks!

Walk Score Leaves the Nest

High unemployment has many parents running scared about their kids moving back home. That’s why I’m so happy that after a dose of care and nurturing, Walk Score® has now left the Front Seat nest and is a separate company with an independent board, enlarged investor group, and $2 million in the bank. (Read the story on GeekWire.)

Walk Score  makes it easy for apartment renters and homebuyers to find neighborhoods where they can drive less and live more. In the last 4 months the dev team has nearly doubled and they are truly kicking butt and taking names. 6 million scores/day served via the API, 15,000 real estate sites using Walk Score services, adding a major new apartment search function, ranking transit systems across the country, and launching Bike Score.

And there’s lots more to come from this truly special team – particularly as they add more world-class talent in business development, marketing, mobile and web development (job listings.)

Meanwhile, at Front Seat, we’re actively exploring new opportunities for tech to connect people to the places they live, the resources they consume, and the communities they participate in.

Walk Score Hires CEO

I’m excited to announce that Josh Herst has come aboard as the Walk Score® CEO, part of a new multi-year investment we are making in Walk Score to grow its impact, build partnerships, and increase our reach.

Walk Score’s stunning growth over the last year — it’s now showing 3 million Walk Scores per day on over 4,000 real estate partner web sites — has taught the team to elevate their sights, and we’re thrilled to have a leader of Josh’s caliber on board to help them achieve their vision.

Read Josh’s bio here.

Thanks,
Mike

Marketing the Front Seat Mission

It’s always nice to head into a new year with a clear plan. That start of year clarity — before reality impinges and forces change — is so refreshing. At Front Seat, one of our top goals in 2010 is to build our marketing and community outreach capabilities into a full-time effort. And so I’m happy to announce our first ever search for a world-class Marketing Manager. The full job description is here, but the essence of the job is a wide open mandate to use skills in online, offline, and social media to expand the distribution of our web sites and to promote our mission.

We hope that you’ll apply or mention it to your superstar marketing friends.

Leading Real Estate Sites Add Public Transit from Walk Score

ZipRealty.com and hundreds of other real estate sites add public transit data provided by Walk Score. Read the press release or blog post.